License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Jakks Signs Deal with Baby Genius

Jakks Pacific's Tollytots division signed a five-year worldwide master toy license with Pacific Entertainment for Baby Genius, a brand of music-based educational products for infants and young children.Tollytots will develop a line of musical and early le

Jakks Pacific's Tollytots division signed a five-year worldwide master toy license with Pacific Entertainment for Baby Genius, a brand of music-based educational products for infants and young children.

Tollytots will develop a line of musical and early learning toys incorporating Baby Genius music, characters and themes, including learning and developmental toys, plush toys, musical toys and more.

"We are thrilled to be partnering with the Tollytots team and look forward to utilizing their proven expertise in consistently creating compelling product for toddlers based on classic brands that both kids and parents know and trust," says Larry Balaban, chief communications officer of Pacific Entertainment. "We believe our new association with Jakks' Tollytots division will take our most valuable property to new levels of retail success."

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish