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Jakks Pacific Wins Men in Black 3

Jakks Pacific signed a master toy agreement with Sony Pictures Consumer Products for the 3D film Men in Black 3, which will hit theaters May 25, 2012. The toys will be released next spring to support the film's opening.Jakks will develop and produce actio

Jakks will develop and produce action figures, accessories, play sets, role play, youth electronics, novelties, games and puzzles and Halloween costumes for the Men in Black franchise.

“We are pleased to be a part of the hugely successful Men in Black franchise and to bring to life the adventures of the famous, alien-fighting government duo in the third installment,” says Jeremy Padawer, executive vice president of marketing, Jakks Pacific. “We are looking forward to launching a line of products that incorporate classic spy play patterns with that extra added alien ‘wow’ factor, complementing the film’s fun, high tech and action-packed themes to entertain families long after they leave the theater.”

“We are pleased to work with Jakks Pacific on Men in Black and tap into their expertise in creating a comprehensive toy merchandising program that epitomizes the essence of a property," says Mark Caplan, vice president consumer products, Sony Pictures Entertainment. "We are excited to offer a line of products that will spark the imaginations and give our worldwide fans even more of their favorite Agents Jay and Kay while bringing to life their own Men in Black experiences at home.”

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