Jakks Pacific has appointed Hunter Products as the exclusive marketing and distribution partner in Australia for Monsuno toys based on the animated television series. Hunter will manage the sales, marketing and distribution of all Jakks’ Monsuno toy products in Australia.
Jakks Pacific is the creator of the Monsuno boys action property and master toymaker for the Monsuno toy line, which is expected to hit U.S. retail shelves to coincide with the U.S. TV series premiere next spring.
The "Monsuno" series is being produced by Pacific Animation Partners, a joint venture between Jakks Pacific, Dentsu Entertainment USA and FremantleMedia Enterprises. Excluding Asia, FremantleMedia Enterprises is the exclusive worldwide distributor of "Monsuno" TV programming and master licensing agent for the Monsuno brand. The Giochi Preziosi Group is the European partner for the Monsuno toy line.
“Our International expansion plans for the "Monsuno" series and products are moving ahead at full speed,” says Carmine Russo, executive vice president for international at Jakks Pacific. “We are excited to partner with Hunter to market and distribute Monsuno toys to the Australian market, utilizing their expertise in building and sustaining brands with a dedicated and integrated promotional campaign as well as their ability to hit competitive retail price points and strong relationships with all of the major retailers in Australia.”