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Jakks Pacific Expands Monsuno

Jakks Pacific has expanded global distribution for toys based on the “Monsuno” animated television series by signing exclusive agreements with Planet Fun for New Zealand and Prima Toys for South Africa. Jakks Pacific is both creator and master

Jakks Pacific is both creator and master toymaker for the toy line, which is expected to hit U.S. retail shelves this spring. The new partners join a program that includes the Giochi Preziosi Group for Europe and Hunter Products for Australia.

“Monsuno” is an animated boys action adventure series that targets boys 6–11. The toy line will include kid-controlled action figures, accessories, play sets, collectibles, electronics and integrated role play.

Nickelodeon will launch the series in the U.S., Latin America, the U.K., key European and Eastern European territories, Australia, New Zealand, India, Southeast Asia, Russia and Africa.

The series is being co-produced by Pacific Animation Partners, a joint venture between Jakks Pacific and Dentsu Entertainment USA, with FremantleMedia Enterprises and The Topps Company, which will produce trading card games, confectioneries and related products.

“With Nickelodeon driving worldwide content distribution and high-profile partners including FremantleMedia Enterprises, Dentsu and Topps, we believe that Monsuno is poised to become a hugely successful international boys’ action adventure property,” says Carmine Russo, executive vice president of international, Jakks Pacific. “We are excited to move forward with our strategic plan to bring our innovative, action-driven Monsuno toys to children all over the world and are pleased to add the New Zealand and South African territories to the already stellar international line-up.”

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