CopCorp Licensing has signed a deal with Bare Tree Media to bring It’s Happy Bunny to social networks and digital worlds. The deal includes plans for branded virtual goods, mobile apps and downloadable console content for console networks such as PS3 and Nintendo Wii.
A variety of It’s Happy Bunny branded virtual goods are already available in the digital world Meez, where they can be purchased, worn and used by avatars.
“Today’s teens and young adults are connected 24/7 through their social networks, games and connected devices,” says Robert Ferrari, chief executive officer and founder, Bare Tree Media. “We are excited to reach It’s Happy Bunny fans with our branded digital entertainment.”