CopCorp has signed new licensees in on-demand products, apps and footwear accessories for Jim Benton’s It’s Happy Bunny brand.
Zazzle has been granted the rights to manufacture a wide range of on-demand It’s Happy Bunny products including t-shirts, hats, bumper stickers, magnets, mugs, posters and postage stamps. Items are available on the Zazzle website and at other Zazzle web outlets.
Quebec-based Axeso-Mode International Imports has signed on to create It’s Happy Bunny socks, leggings, slippers and air fresheners for the Canadian market, in a partnership brokered by CPLG Canada.
CopCorp has also launched a new It’s Happy Bunny app for iOS devices from digital content licensee Bare Tree Media. The “It’s Snappy Bunny” free app is a photo-sharing app inspired by It’s Happy Bunny poses and expressions.
“We love It’s Happy Bunny’s unique brand of humor,” says Robert Ferrari, chief executive officer and founder, Bare Tree Media. “It used to be that kids plastered Bunny stickers everywhere, but now more than ever, teens are expressing themselves digitally. The ‘It’s Snappy Bunny’ app allows us to help grow the brand to meet its audience where they spend most of their time–on smartphones and social networks.”