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Industry Vet Looks to Licensing to Extend Brand

Industry Vet Looks to Licensing to Extend Brand

Jason Yenter, under his moniker J. Yenter Design, comes to the world of licensing in a somewhat backward manner. Most designers start out creating art for a wide variety of products, establish a brand presence, and then are oft

Jason Yenter, under his moniker J. Yenter Design, comes to the world of licensing in a somewhat backward manner. Most designers start out creating art for a wide variety of products, establish a brand presence, and then are often licensed for the quilt and craft fabric industry.

Yenter has done exactly the opposite.

Yenter has already made a name for himself in the craft and fabric industry, having been a presence for more than 15 years. Now, Yenter will leverage his catalog of designs as he looks license for a variety of other products.

Yenter took a little time off from creating in his Seattle studio to answer a few questions for Art of Licensing.

Art of Licensing: What brings you to licensing?

Jason Yenter: I have been designing for many years and have compiled a vast array of work, most of which was originally created for quilt and/or craft fabric. I would love to see my designs on other products.

AoL: Why do you feel your art is perfect for licensing?

JY: That would be a two-part answer. First, my designs have a proven track record and have been printed on millions of yards of fabric for the quilting/craft market. Second, all my designs are digital and already in repeat, so they are easy to manipulate, recolor, rescale and even change their overall layout.

AoL: Where do find inspiration for your designs?

JY: I do a lot of research–ok, a lot of shopping. I am continually searching catalogs and stores, from big-box retailers to small boutiques, to absorb current trends and colors and to try and figure out what might be the next hot look.

AoL: So what have you been working on lately?

JY: Most recently I have been working on a "Legends" series. These are groups of designs inspired by legendary and mythical places. The first one I completed is Camelot. Next will be Avalon, then Shangri La and Atlantis. I also seem to be constantly working on new winter and holiday designs.

AoL: How would you describe your working style?

JY: I think I am pretty easy to work with. I look at my work as graphic art–not fine art. I am happy to change things to fit whatever product I am working on. My only concern is to create something that pleases the end consumer and sells lots of product!

To schedule an appointment with Yenter, call 206-778-2825 or email at j.yenter@comcast.net.

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