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Imira Appoints 'Fred' Agents

Imira Appoints 'Fred' Agents

Imira Entertainment has signed licensing agents in France and South Korea for its new series, “Lucky Fred.” TF1 Licences will represent the property in France and Coscoi in South Korea. They join CPLG, recently appointed as licensing agent in

Imira Entertainment has signed licensing agents in France and South Korea for its new series, “Lucky Fred.”

TF1 Licences will represent the property in France and Coscoi in South Korea. They join CPLG, recently appointed as licensing agent in Benelux, Germany and Italy. Click here to read more about the CPLG appointment.

Imira’s new partners will be targeting key categories for the brand including toys, publishing, apparel, stationery, as well as promotional and marketing activities.

Imira Entertainment is handling consumer products in Spain and Portugal and has already signed up the first publishing partners for the brand, with Editorial Planeta (Castilian version) and Grup 62 (Catala version) in place to release 16 book titles in the next two years.

“The television series has proved popular with buyers globally and we are now focused on building the licensing side of the brand which includes our innovative new geo-localised app, and consumer products in key territories,” says Julian Barbier, head of licensing, Imira Entertainment. “Lucky Fred, with its humor, distinctive animated style, and the strong lead characters of Fred, Brains and the robot Friday, is ideal for merchandising and has huge potential.”

Imira is rolling out a Lucky Fred cross-platform app, which features a geo-localized alien hunt. It includes collectibles from the series, puzzles and more and is available now in the Apple iOS App Store and the Android Market.

The “Lucky Fred” television series has already sold in more than 155 territories worldwide, including TF1 for France; Disney Channel in Spain, France, Italy, Germany, India, Israel and Australia; Nickelodeon in Benelux, Scandinavia, Latin America, Asia and South Korea; TG4 in Ireland; and Kidz in Turkey.

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