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IHOP Kicks Off Lorax Promotion

IHOP has partnered with Universal Partnerships & Licensing for a Dr. Seuss’ The Lorax promotion to support the Universal Pictures and Illumination Entertainment film release, which arrives in U.S. theaters March 2.IHOP will distribute three mill

IHOP will distribute three million limited-edition bookmarks embedded with seed paper that can be planted to flourish across a range of climates and forest conditions. The bookmarks will be given to children ages 3-12, while supplies last.

In addition, IHOP is rolling out a movie inspired, limited time menu for guests of all ages featuring The Lorax’s breakfast, Pipsqueak’s breakfast or Mac ‘N Cheese and Truffula Trees.

"The Lorax encourages us all to be good stewards to Mother Earth," says Natalia Franco, senior vice president, marketing, IHOP. "Our limited-edition bookmarks give families a fun and easy way to work together to make the environment three million trees stronger."

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