A celebrity-driven panel of judges led by current Material Girl spokesperson Kelly Osbourne will hold casting calls at five of Macy's flagship locations in the U.S., including New York City, Miami, Chicago, San Francisco and Los Angeles. The winners will be chosen Nov. 21.
The Material Girl brand is available exclusively at Macy's in the United States and The Bay in Canada.
"We are excited to be able to engage and interact with our Material Girl consumers on such a personal level. The Material Girl brand is symbolic of every girl, every style, encouraging girls to be true to themselves. We all can't wait to meet the contestants," says Dari Marder, chief marketing officer, Iconix Brand Group. "The top contestants will have the opportunity to work with Lola at the photo shoot, be photographed by a fashion photographer, appear in a national marketing campaign and hopefully create memories for a lifetime."
"The Material Girl casting call is a fun way to reach the millennial customer who is eager to find new ways to express herself through fashion and technology," says Martine Reardon, Macy's executive vice president of marketing. "This unique opportunity allows Material Girl and Macy's to find the next 'Lucky Stars' among this growing customer group who will represent the energy and individuality of this brand."