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Iconix Adds New Madonna Brand

MG Icon, the joint venture among Iconix Brand Group, Madonna and Guy Oseary, unveiled the Truth or Dare by Madonna global lifestyle brand aimed at women 27-50, which will launch exclusively at Macy's next year. The initial launch will include footwear, ha

The initial launch will include footwear, handbags, intimates, accessories and fragrance. In 2013, the brand will be widely distributed at leading department stores in the U.S.

MG Icon's Material Girl brand is exclusively available at Macy's in the U.S. and The Bay in Canada. Offering include apparel, footwear, handbags, jewelry, swimwear, intimates and sleepwear, denim, social dresses, outwear and beauty.

"The interest and excitement globally for brands developed by Madonna are significant," says Neil Cole, chief executive officer, Iconix Brand Group. "After the highly successful launch of the junior brand, Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence."

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