Italian fashion apparel brand Iceberg has partnered with King Features for an Olive Oyl apparel line. The collection is now available in boutiques worldwide.
The autumn/winter 2011 collection of embroidered and embellished jeans, tops and sweatshirts embodies the personality traits of the classic comic character and speaks to Iceberg’s brand heritage of sporty elegance and confidence.
“Olive Oyl is iconic as an international superstar,” says Cathleen Titus, King Features vice president of international licensing. ”With her sassy attitude and flair for the dramatic, Olive Oyl personifies a fearless approach to fashion. The teaming of Olive Oyl and Iceberg in this new collection mirrors the strengths of these two great global brands.”