Wolverine World Wide has signed Aurora World to launch a plush line based on the Hush Puppies brand next month.
The range will be distributed in the beginning of January in the U.S. at gift, specialty and toy stores. The plush will be sized from 5- to 18-inches and will retail from $5 to $50.
"We are very excited to partner with such an established and reputable brand as Hush Puppies," says Michael Kessler, senior vice president of sales and marketing for Aurora World. "In addition to creating huggable, plush versions of Hush Puppies' trademark basset hound, our creative team is working on new designs for seasonal and holiday products that will appeal to consumers who associate the Hush Puppies brand with fun and style."