Endemol, along with the licensing division of Bischoff Hervey Entertainment, have partnered with Hulk Hogan to launch online game Hulk Hogan's Hulkamania.
The game, created by recently launched Endemol Games U.K., is expected to hit early next year worldwide and will be distributed internationally by Endemol Worldwide Brands. MX Gaming is co-producing Hulkamania with Endemol and Bischoff Hervey Entertainment.
"Endemol Games U.K. is expanding into new areas and this deal marks one of our first third-party licensing partnerships," says Jurian van der Meer, managing director of Endemol Games U.K. "Hulk Hogan is an icon with massive global appeal and we aim to attract his fans with creative online slot games. This is a great addition to our portfolio."