License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

HSN Adds Emeril to Cooking Dash App

HSN has added "HSN Cooks with Emeril," which features HSN host and chef Emeril Lagasse cooking and serving some of his favorite dishes, to its popular Cooking Dash app for iPhone and iPod touch.The updated app, developed by PlayFirst, showcases

The updated app, developed by PlayFirst, showcases an Emeril Lagasse avatar and allows players to interact with virtual representations from Emeril's cookware and kitchen electrics lines. Users can instantly purchase the products directly from HSN's e-commerce site without leaving the app.

"Cooking is so popular today because it's the perfect mix of food and fun," says Lagasse. "I'm excited to partner with HSN to set up shop on Cooking Dash so viewers can cook along with me in the studio and try their hand at running their own restaurant. If you love cooking then you'll absolutely love this new feature."

"HSN recognizes that gaming, shopping and sharing are three of the most popular activities across mobile and digital platforms," says Jill Braff, executive vice-president of digital commerce for HSN." Mobile continues to be HSN's fastest growing channel and this partnership with PlayFirst and Emeril helps us bring together content and commerce in a fun and innovative way."

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish