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Home Depot Expands Martha Stewart

Home Depot Expands Martha Stewart

The Home Depot and Martha Stewart Living Omnimedia have extended their agreement to offer an expanded collection of Martha Stewart Living branded products in the DIY retailer's more than 2,000 stores through March 2016.Since launching in 2010, the line in

The Home Depot and Martha Stewart Living Omnimedia have extended their agreement to offer an expanded collection of Martha Stewart Living branded products in the DIY retailer's more than 2,000 stores through March 2016.

Since launching in 2010, the line includes products such as interior and project paint, outdoor furniture, kitchen cabinetry, carpeting and bath vanities. The new agreement will also include a new craft furniture line and more holiday merchandise.

In addition, the Martha Stewart Living paint program, exclusive to Home Depot, was recently re-launched.

"Martha Stewart Living has been a great partner and a natural fit, and the line has tremendous appeal, particularly for women who represent half of our customers," says Gordon Erickson, senior vice president, décor, Home Depot. 

"The Home Depot and Martha Stewart have both inspired a do-it-yourself movement that is enjoying a resurgence in this country," says Lisa Gersh, president and chief operating officer, MSLO. "It's a powerful combination. We're as excited about this partnership today as we were when it was first announced and we look forward to continuing to build on our offerings with new designs in new categories."

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