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Hoho Names Master Toy Partner

Hoho Entertainment has appointed Vivid Imaginations as master toy partner for its first pre-school property, "Cloudbabies." Vivid will develop and manufacture plush, play-sets, arts and crafts, puzzles and games and role play items for distribut

Vivid will develop and manufacture plush, play-sets, arts and crafts, puzzles and games and role play items for distribution in Europe, the Middle East and the Americas. Products are expected to be on shelf in the U.K. next fall.

Helen Howells and Oliver Ellis, joint managing directors and co-founders of Hoho Entertainment, say: “We are delighted to have Vivid on board for our very first show and having worked with Emma Weber and her team in the past we are confident that they will produce a beautiful, tactile range of Cloudbabies products, allowing children to really engage with the characters."

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