The preschool series “The Hive” is taking off globally with high ratings in the U.K. and Australia and a long line of licensing partners.
In the U.K., recent partners include Avanquest for interactive games for iPad and iPhone; Mookie Toys as master toy partner with a recently released line of plush; LeapFrog for content on the LeapPad tablet and Leapster games console; as well as EMI Publishing, Moonpig, Blues Clothing, Jupiter Toys and Aykroyds TDP. The Hive is represented in licensing by Space Enterprises.
A number of retailer deals are in the works for the property in Australia as well, after the show ranked as the most-watched series on ABC2 in August. The Walt Disney Company EMEA has also picked up the series in more 150 countries.