HIT Entertainment has named Simon & Schuster Children’s Publishing master publisher in the U.S. and Canada for its preschool series “Mike the Knight.” The deal marks the brand’s first consumer product licensing agreement for North America.
Simon & Schuster’s imprint Simon Spotlight has acquired the rights to produce a variety of story, picture, novelty, activity and coloring books, as well as non-interactive e-books, with new titles set to launch in 2013. The deal is an expansion of Simon & Schuster’s U.K. deal.
“Building on our partnership with Simon & Schuster for Mike the Knight’s U.K. and international publishing program, we are excited to move forward with Simon & Schuster Children’s Publishing in North America as we continue the momentum for Mike the Knight,” says Stacey Reiner, vice president, HIT Global Brands–U.S., HIT Entertainment. “Mike’s adventures and the colorful cast of characters lend themselves perfectly to a publishing range, and kids will enjoy reading about Mike just as much as they love the new television series.”
“Mike the Knight jumped out at me instantly as a character who would be irresistible to a preschool audience,” says Valerie Garfield, vice president and publisher, Simon Spotlight. “It’s rare to find a children’s property that appeals equally to boys and girls and is filled with magic, humor and charm—the perfect ingredients for a great program of children’s publishing.”