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HIT and BBC Redesign Bob Magazine

HIT and BBC Redesign Bob Magazine

HIT Entertainment announced the redesign of its Bob the Builder magazine published by BBC Worldwide. The top selling three-weekly pre-school magazine will be on sale with its new CGI look from today. The magazine’s move to CGI supports the new CGI T

HIT Entertainment announced the redesign of its Bob the Builder magazine published by BBC Worldwide. The top selling three-weekly pre-school magazine will be on sale with its new CGI look from today.

The magazine’s move to CGI supports the new CGI TV series, “Bob the Builder: Ready, Steady, Build!,” which airs on Cbeebies. The new design includes activities such as matching, sticking, coloring and puzzles, as well as stories from the new CGI series and an eight page pull-out with math activities that reflect what readers are learning at school. 

“The brand new CGI Bob the Builder magazine looks fantastic and will no doubt prove popular with fans of the CGI TV series,” Katie Price, senior director of global publishing at HIT Entertainment. “Since HIT properties Fireman Sam and Angelina Ballerina refreshed to a CGI appearance, magazine sales have increased dramatically, so we are confident the new Bob magazine will enjoy similar success.”

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