HIT Entertainment signed a deal with Classic Imports for a full line of retro Barney products. Launching under the Toon Labs Ink label, the nostalgic line of gifts and accessories will be designed for tween, teen and adult Barney fans that watched “Barney & Friends” on TV as children.
Classic Imports plans to develop, manufacture and market products such as glassware, blanket cozies, magnets, wristbands, wall art, lanyards and keychains.
“Barney holds a special place in kids’ hearts, whether they’re three or thirty,” says Stacey Reiner, vice president of consumer products at HIT Entertainment Global Brands in the U.S. “We’re glad to partner with Classic Imports to offer products to our original Barney fans, each of whom has a special affinity towards Barney and the place he holds in their memories. We know this is a group that will not only want to purchase items for themselves, but to also share with their own children.”