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HIP Brands to Rep Psyclops

HIP Brands to Rep Psyclops

HIP Brands, a third-party licensing partner of The Jim Henson Company, has acquired global licensing rights excluding the Philippines for Psyclops, a multi-platform property for tweens, teens and young adults, featuring funny, contemporary one-eyed charac

HIP Brands, a third-party licensing partner of The Jim Henson Company, has acquired global licensing rights excluding the Philippines for Psyclops, a multi-platform property for tweens, teens and young adults, featuring funny, contemporary one-eyed characters that embrace the world of music, art, dance and technology.

Under its contract, HIP Brands will develop an extensive range of Psyclops consumer products in key categories such as toys, designer plush, apparel, home furnishings, stationery, gifts, social expression, personal care, publishing, food and electronics. Psyclops was introduced in 2009 as a mobile application that allows consumers to create unique animations and music videos synced to their iPods.

“In the two years since the creators first introduced Psyclops, teens and tweens have been engaging with these colorful, graphically appealing, one-eyed characters online, and as a unique and distinctive means for personalizing their iPods and iPhones,” says Melissa Segal, senior vice president of global consumer products at The Jim Henson Company. “Psyclops is a fresh, iconic, interactive and immersive pop culture brand, and offers incredible opportunities to tap into the growing youth consumer base on a variety of levels.”

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