HIP Brands, the licensing division of The Jim Henson Company, inked an agreement with Enesco for novelty gifts and toys, mobile accessories and plush products for Psyclops.
Enesco will develop novelty gift products, mobile accessories and collectible vinyl toys for the U.S. and Canada. The Gund division will develop a full range of plush products. The first products under the agreement are expected to be available in mid-2012.
“The Psyclops brand is driven by its humor, unique look and compelling product range,” says Melissa Segal, senior vice president of global consumer products at The Jim Henson Company. “The brand also uses the internet and viral marketing to engage with and expand upon its strong consumer base, all of which is very appealing to brand partners. We believe the partnership with Enesco and their division Gund is a perfect fit for this brand.”