HBO Licensing & Retail has granted Bradford Licensing worldwide rights, excluding North America, to its Game of Thrones brand. 

HBO and Bradford will expand the show’s licensing and retail program globally across multiple categories. 

Based on the best-selling book series A Song of Ice and Fire by George R.R. Martin, "Game of Thrones" is a successful fantasy drama. The TV series, which debuted last spring, will return for a second season in April.