HBO Licensing signed a deal with JTG Trading Company for a line of Sex and the City branded signature eau de perfumes created by Givaudan.
The initial line will include two new fragrances, “Sex and City” and “Sex and the City by Night,” as well as “Sex and the City” body collections sets, which will debut at retail in Europe this month.
The new fragrances were developed by three of Givaudan’s top perfumers. JTG Trading developed the packaging that complements both the products and the "Sex and the City" series.
“The Sex and the City series continues to resonate with women worldwide," said James Costos, vice president, global licensing and retail at HBO. "We’re extremely pleased to partner with Givaudan-the global leader in the fragrance industry. Their elite perfumers have developed fragrances that capture the essence of Sex and the City and JTG Trading Company has the expertise to execute our vision and deliver this collection around the world."