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Hasbro Taps Activision for Transformers Game

Hasbro has partnered with High Moon Studios and Activision for "Transformers: Fall of Cybertron," a video game about the civil war between the Autobots and Decepticons from the Transformers franchise. The game will be released next fall."Ha

"Hasbro has worked hand in hand with Activision to create a fully original storyline that details the climactic battles leading to the famed exodus of the Transformers characters from Cybertron," says Mark Blecher, senior vice president of digital media and marketing, Hasbro. "Our team at Hasbro is looking forward to exploring and expanding the Transformers story again with an incredible blockbuster video game that will blow fans away next year."

"High Moon Studios is an extremely talented development team having raised the bar of gameplay and Transformers authenticity in their games," says David Oxford, executive vice president at Activision Publishing. "Transformers: Fall of Cybertron is an extraordinary project both for the studio and the Transformers gaming legacy. The stakes are higher and the scale much larger than ever before, and we absolutely cannot wait for fans to see all the new characters and epic action that awaits them."

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