License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Hasbro Studios Signs Deal With Italy's Mediaset

Hasbro Studios has inked a programming and licensing agreement with Mediaset, Italy’s leading media group. Mediaset will broadcast “Transformers Prime,” “My Little Pony Friendship is Magic,”  “G.I. Joe Renegades,&r

Hasbro Studios has inked a programming and licensing agreement with Mediaset, Italy’s leading media group. Mediaset will broadcast “Transformers Prime,” “My Little Pony Friendship is Magic,”  “G.I. Joe Renegades,”  “The Adventures of Chuck and Friends” and “Pound Puppies” on its multiple channels launching in the fourth quarter.

Mediaset will also serve as Hasbro’s exclusive licensing agent for merchandise in the Italian market related to these five flagship programs. The licensing deal will also cover Hasbro’s Monopoly, Trivial Pursuit and Littlest Pet Shop brands.  

“Mediaset is Italy’s leading media group and the perfect strategic partner for us in this key territory,” Hasbro Studios president Stephen Davis says. “We look forward to a long and productive relationship.”

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish