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Hasbro to Release One Direction Line

Hasbro to Release One Direction Line

Hasbro will roll out a collection of toys and games inspired by the boy band One Direction this fall. The line, which will feature all five members of the band, will include fashion dolls and mini-figures. "In the short time since the group's debut,

Hasbro will roll out a collection of toys and games inspired by the boy band One Direction this fall. The line, which will feature all five members of the band, will include fashion dolls and mini-figures.

"In the short time since the group's debut, One Direction has captured the hearts of many young fans across the world," says John Frascotti, chief marketing officer, Hasbro. "We are excited about the opportunity to provide One Direction's very enthusiastic international fan base with a diverse product line that captures the essence of the band members."

The line will by launched globally, with the exception of the U.K. and Ireland.

"Hasbro has a proven track record of successfully working with artists to market music-related brands to kids and teens around the world,” says Will Bloomfield, Modest Management. “Both we and the band very much look forward to working with them in this incredibly exciting time.”

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