Hasbro will unveil its exclusive My Little Pony retail program at U.S. Target stores July 31. The program features an out-of-aisle premium My Little Pony Canterlot space in the toy department.
Inspired by "My Little Pony Friendship is Magic," the Hasbro Studios TV show airing on The Hub, products in the Canterlot section will include bedding, costumes, books, t-shirts, arts and crafts, activity sets and exclusive toys based on characters Princess Celestia, her sister Princess Luna and Twilight Sparkle.
“Canterlot at Target is a showcase example of how Hasbro reinvents our brands and works with retailers and licensees to create innovative and meaningful connections with consumers,” says Ira Hernowitz, senior vice president, U.S. marketing at Hasbro. “The program presents a wide array of My Little Pony products from t-shirts to bedding and books in a dedicated display that is designed to share the magic and sparkle of Canterlot with young girls.”
“This summer, fans of the My Little Pony Friendship is Magic television show, can embark on their own Canterlot adventure at Target,” says Stephanie Lucy, vice president of merchandising, Target. “We expect that Target’s exclusive merchandise will have My Little Pony followers mesmerized.”