James Walker was appointed to vice president of brand licensing in Europe for Hasbro, where he will lead the company's EMEA licensing initiatives.
Walker joins from Walt Disney, where he most recently served as European infant director. He has also worked at Disney as U.K. home director and was a member of the Signature Europe and emerging markets lifestyle brand team. Walker also has experience in buying and merchandise management for large U.K.-based retail chains, including BHS and Marks & Spencer.
"James' experience in licensing, coupled with his depth and breadth of understanding of product and brand-building will allow us to continue to expand our licensing business long term," says Simon Waters, Hasbro's senior vice president of global licensing. "Working closely with our European management team, we are confident that he will successfully drive the planning and development of our key global brands and fully leverage licensing opportunities within the region. We are delighted to have James on the senior team."
Walker will report to Waters and will be based at the company's Stockley Park offices in the U.K.