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Hasbro Europe Strengthens Licensing Team

Hasbro Europe Strengthens Licensing Team

Hasbro's Natalie Harvey has been appointed to the new position of European franchise development and marketing director. She will lead the European team in conjunction with Hasbro’s global brand licensing franchise development and marketing team, wh

Hasbro's Natalie Harvey has been appointed to the new position of European franchise development and marketing director. She will lead the European team in conjunction with Hasbro’s global brand licensing franchise development and marketing team, which is helmed by Bryony Bouyer. Harvey previously headed Hasbro’s U.K. business.

Katherine Buckland has joined Hasbro as director of brand licensing and publishing U.K., responsible for implementing aggressive growth plans for the U.K. She joins from the U.K. toy and stationery team at Disney and has six years experience in licensing and seven years in sales.

"As we grow our brands and focus more on retail execution we need to have a deeper and broader strategy that aligns across each market and product area, to better support Hasbro’s growth as a branded play company," says James Walker, vice president of Europe, the Middle East and the Americas at Hasbro.


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