Imperial Toys has been signed by Hasbro to create silicone wristbands based on a number of its popular entertainment and gaming properties. The novelties will hit retailers this month.
The wristbands will feature themes based on Scrabble, Operation, Battleship, Littlest Pet Shop, My Little Pony, Transformers and Monopoly. The bands will be available at mass market, specialty, party and food and drug stores. They will retail from $1.00 to $3.99.