Hasbro and mall-based retailer Aeropostale have partnered to create an exclusive T-shirt collection featuring Battleship and G.I. Joe in advance of the brands’ spring/summer movie releases. “There is an immense amount of excitement building around the Battleship and G.I. Joe brands and upcoming films,” says Simon Waters, senior vice president, global brand licensing and publishing, Hasbro. “The classic apparel collection at Aeropostale will allow fans to further immerse themselves in the iconic action-adventure brand experiences that have spanned from childhood play to big screen entertainment, and become a lifestyle statement.”
The new Hasbro-Aeropostale apparel line includes men’s graphic T-shirts and is currently available on Aeropostale.com, leading into the Battleship film debut May 18 and the G.I. Joe: Retaliation debut June 29.
The deal was led by licensed apparel company C-Life Group.
“C-Life is thrilled to have spearheaded this venture between Hasbro and Aeropostale,” says Heather Miceli, vice president of licensing, C-Life Group. “We’re confident that our T-shirt designs have captured the synergy between these two iconic companies.”