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Hasbro Adds New Game Technology

Hasbro and Volumique, a French-based tablet technology provider, inked a deal for proprietary technology that powers its new line of zAPPed Games based on iconic brands such as Battleship and Monopoly. The games combine traditional analog, face-to-face ga

Hasbro and Volumique, a French-based tablet technology provider, inked a deal for proprietary technology that powers its new line of zAPPed Games based on iconic brands such as Battleship and Monopoly. The games combine traditional analog, face-to-face gaming with the addition of iOS devices.

The first game featuring the technology, Monopoly zAPPed, which launches in June, turns an an iPad, iPhone or iPod Touch will be turned into a banking unit that adds and subtracts money from virtual accounts with a simple tap of a special bank card on the iOS device.

Battleship zAPPed will hit stores in September. The game turns an iPad screen into an interactive game board when combined with specially-designed playing pieces. Once placed on the screen, the iPad will automatically recognize which pieces are in play and when and where they are moved.

“We are very excited about Hasbro zAPPed Gaming and how these games will be uniquely brought to life by Volumique’s proprietary technology and intellectual property,” says Duncan Billing, global chief development officer, Hasbro. “This is an important agreement for both companies, since Hasbro brings to market the best gaming brands and category expertise, and Volumique can provide Hasbro with the right tools to launch an entirely new brand and gaming experience. Only Volumique possesses the synergistic abilities, proprietary technologies and intellectual property that makes this all possible.”

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