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Hasbro Adds Fashion Lines

Hasbro has inked several deals to expand its toy and entertainment properties into the fashion category.Hasbro debuted Monopoly high fashion t-shirts designed by artist Aaron Rose on a runway during New York Fashion Week. The Monopoly runway show followed

Hasbro debuted Monopoly high fashion t-shirts designed by artist Aaron Rose on a runway during New York Fashion Week. The Monopoly runway show followed placement in Kitson store windows in Southern California in January. 

Hasbro’s collaboration with Rocawear will build on last year’s Rocawear and Transformers t-shirt collection that mixed Transformers characters with Jay-Z quotes and song lyrics. The expanded line will feature a co-branded Battleship collection.

In addition, Hasbro will debut a Battleship Crew Series apparel and accessories collection with the help of companies such as New Era, Han Cholo and Zazzle.

Metersbonwe Fashion & Accessories, a casual wear retailer in China, will expand its Transformers offerings in its top 55 stores.

In fall 2011, Hasbro's My Little Pony property was featured in a consumer-driven apparel design contest hosted by Mighty Fine that generated more than 895,000 submissions. The contest uncovered a niche demographic, "Bronies," or male fans of the property.

The company also partnered with Nike for a NERF inspired limited edition sneaker line featuring NBA All-Star Kevin Durant.

Hasbro has also signed a number of key partners for upcoming programs, including Bentex Mills, FAB Starpoint, Freeze Clothing, Handcraft, NTD Apparel, Pan Oceanic and Planet Sox.

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