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Hallmark Brings 'Beiber Fever' to Walmart

Hallmark Brings 'Beiber Fever' to Walmart

Hallmark’s Justin Beiber greeting cards are now available in Walmart stores nationwide. The Beiber card collection will be expand to Hallmark Gold Crown stores and retailers that stock Hallmark products, such as Walgreens and CVS, beginning next mon

Hallmark’s Justin Beiber greeting cards are now available in Walmart stores nationwide. The Beiber card collection will be expand to Hallmark Gold Crown stores and retailers that stock Hallmark products, such as Walgreens and CVS, beginning next month.

The line, developed in partnership with Bravado, is a range of 48 cards that include innovations such as lights, Beiber songs, motion and pop-up displays that can also double as collector’s items. They also feature a photo of the singer and phrases.

"When Hallmark and Bravado announced the development of Hallmark Justin Bieber cards last month, the enthusiastic response was simply overwhelming," says Jenny Hofeditz, licensing director, Hallmark. "We are thrilled to finally share this special line of Hallmark cards with Justin's loyal and passionate fans today, giving them a fun new way to connect while celebrating their love of him and his music."

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