FremantleMedia Enterprises has announced the launch of “Australia’s Got Talent” Backstage Tours at its Melbourne studio.
The Backstage Tour tickets will include a VIP tour of the studio, access to rehearsals and sound checks, the chance to meet the contestants and sit in the judges’ chairs for photos, lunch on set and VIP seats for the recording. Ticketholders will also go home with a crew-branded hoodie.
This is the first of a number of FME Live Experiences set to launch in 2012.
“This is another great example of FME harnessing unique opportunities to turn television into engaging live experiences for fans, and this world-first for the Got Talent franchise is an excellent win for us and for fans of the show,” says Dustin Lockett, vice president live experiences, FremantleMedia Enterprises. “It is a testament to the caliber of work we do in translating screen properties into bigger interactive experiences, which is an important growth area for our business.”