The latest Gormiti magazine is launching in the U.K. this week from Preziosi Collection, a division of Grani & Partners and itself a member of the Giochi Preziosi Group, which owns the boys' property.
With a print run of 60,000, the 48-page magazine contains high impact editorial, comic adventures, puzzles and competitions.
"Gormiti lends itself to a boys' magazine perfectly with its tales of adventure and fantasy," says Graziano Delmaestro, licensing director at Giochi Preziosi. "We feel that we have been able to capture precisely the spirit of the brand and as new toys and figures are launched the magazine will reflect this. In doing this, we can be sure to give loyal fans exactly what they want while also attracting new collectors too."
Gormiti toys are distributed in the U.K. by Flair, also owned by Giochi Preziosi.
"This exciting development will open up a host of new opportunities for Gormiti," says Anne-Marie Noon, Gormiti brand manager at Flair. "Issue one draws much of its inspiration from the season 2 range of characters, also adding Atomic artwork to celebrate the simultaneous release of the Atomic range of toys in the U.K. There will also be a season 2-dedicated cover-mount and an activity book drawing artistically from each of the series to date; the timing could not be more perfect."