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GNC Adds Shadow for Drinks

GNC Holdings entered an exclusive agreement with Shadow Beverages and Snacks, which will produce a line of ready to drink products that will be marketed under the GNC Live Well brand.The products will be developed and produced in collaboration with GNC an

The products will be developed and produced in collaboration with GNC and will go into distribution in the third quarter of this year.

"This exclusive licensing agreement with Shadow Beverages allows the GNC brand to expand and grow well beyond GNC's own retail and online outlets and service a much broader and more diverse audience of active consumers looking for products to help them live a healthy lifestyle with products they trust," says Tom Dowd, executive vice president of GNC. "GNC will leverage its 75 years of expertise, quality and name recognition to help develop true better-for-you drink lines across multiple categories in the multi-billion-dollar ready to drink beverage market."

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