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Giochi Preziosi Signs Musical Deal for Puppy

Giochi Preziosi has signed with Alicante, Spain-based Claudio Reig to produce a musical toy line for Italy and Iberia based on the Puppy in My Pocket Adventures in Pocketville property.The two-year deal begins next month with products being launched at Nu

Giochi Preziosi has signed with Alicante, Spain-based Claudio Reig to produce a musical toy line for Italy and Iberia based on the Puppy in My Pocket Adventures in Pocketville property.

The two-year deal begins next month with products being launched at Nuremburg and the first products are expected to be in store for Italian consumers in May 2011, followed by launches in Spain and Portugal to tie in with the television series' broadcasting schedule.  

"Claudio Reig's reputation for producing the best quality musical instruments for children of all ages is perfect for what we are trying to achieve for this property," says Graziano Delmaestro, Giochi Preziosi's licensing director. "Puppy in My Pocket Adventures in Pocketville is an aspirational license that girls love and their parents trust and producing the best quality merchandise that is sympathetic to all aspects of the brand is essential."

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