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German Football Cards Hit Retail

German Football Cards Hit Retail

The Continuity Company of Düsseldorf, in collaboration with the German football association’s (DFB) licensing agency m4e, has released a new line of DFB collector’s cards in anticipation of the upcoming Euro 2012 European football champio

The Continuity Company of Düsseldorf, in collaboration with the German football association’s (DFB) licensing agency m4e, has released a new line of DFB collector’s cards in anticipation of the upcoming Euro 2012 European football championship.

The cards are now available at the supermarket chain REWE across the country as a loyalty program. For every €10 spent at participating REWE stores, customers will receive one of 32 official trading cards.

“We are very pleased that we have REWE together with us as a partner within the scope of this special initiative with its focus on the [Union of European Football Associations’] Euro 2012,” says Oliver Beirhoff, manager of the German national team. “The official DFB collector’s cards 2012 and the accompanying album make a wonderful souvenir and a beautiful memento for the fans of Germany’s national football team.”

The Euro 2012 tournament begins in July and will be hosted in Poland and the Ukraine.

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