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Games Portfolio Grows at Mattel

Mattel continues to expand its game offerings through acquiring the exclusive worldwide rights to Phase 10 from Fundex Games, as well as adding the rights to iMAGiNiff Games from Blue Opal Australia.Phase 10, a classic rummy-style card game, includes Phas

Mattel continues to expand its game offerings through acquiring the exclusive worldwide rights to Phase 10 from Fundex Games, as well as adding the rights to iMAGiNiff Games from Blue Opal Australia.

Phase 10, a classic rummy-style card game, includes Phase 10 card game/Phase 10 Masters card game, Phase 10 dice game and Phase 10 board game.

iMAGiNiff is a party board game where players' opinions matter as they attempt to find out what people really think of them.

"The addition of Phase 10 and iMAGiNiff strengthens Mattel's robust collection of leading game brands," says Lee Ann Wong, vice president of marketing at Mattel Games. "These time-tested brands provide fun, affordable and engaging experiences that complement our portfolio of adult-targeted and family-friendly games."

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