License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

FremantleMedia Signs SEGA Europe

FremantleMedia Enterprises inked a deal with SEGA Europe to represent the Sonic the Hedgehog brand across Germany, Switzerland, Austria and Eastern Europe.FME will seek partners in a number of categories including apparel, fashion accessories, mobile phon

FME will seek partners in a number of categories including apparel, fashion accessories, mobile phones and accessories, promotions, publishing (except partwork), sporting goods, stationery and toys.

"We are thrilled to represent such a fantastic entertainment property and classic gaming brand across parts of Europe," says Diana M. Dieckmann, vice president of licensing for the territories at FME. "FME is constantly seeking to extend new and exciting brands, and Sonic the Hedgehog complements our roster of successful licensing properties. We look forward to growing the licensing program for the number one gaming character in the world and hope that fans of the game will enjoy interacting with the character beyond the video games.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish