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Fremantle Names New COO/CFO

FremantleMedia has appointed Sangeeta Desai as its new chief operating officer and chief financial officer.

FremantleMedia has appointed Sangeeta Desai as its new chief operating officer and chief financial officer.

In her new role, Desai will be responsible for the management of FremantleMedia’s operations including financial performance, legal and business affairs, IT, purchasing and procurement and property.

Desai will be based in London and will also sit on the company’s board of directors.

Desai joins Fremantle from HIT Entertainment, where she oversaw the company’s day-to-day operations as chief operating officer, including business development and global brand management. Prior to HIT, Desai was a principal at the private equity firm Apax Partners, where she worked with management teams in the media sector, focusing on entertainment and TV production. She has also held positions in the investment banking division of Goldman Sachs and with JPMorgan.

“Sangeeta has an exceptional track record of driving strong business growth and operational performance, along with a deep understanding of the media industry and FremantleMedia’s key business areas,” says Cecile Frot-Coutaz, chief executive officer, FremantleMedia. “She has clear expertise in successfully implementing strategies that substantially increase company value, as well as greatly enhancing operational effectiveness and efficiency.”

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