License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Fox Signs Build-A-Bear Workshop

Twentieth Century Fox Consumer Products and Bagdasarian Productions have partnered with Build-A-Bear Workshop for make-your-own Alvin and Brittany plush characters in stores nationwide. The new plush support the release of Alvin and the Chipmunks: Chipwre

Twentieth Century Fox Consumer Products and Bagdasarian Productions have partnered with Build-A-Bear Workshop for make-your-own Alvin and Brittany plush characters in stores nationwide. The new plush support the release of Alvin and the Chipmunks: Chipwrecked!, which hits theaters Dec. 16.

Shoppers can now make their very own Alvin and Brittany full size plush, as well as mini Alvin and the Chipmunks friends Simon, Theodore, Jeanette and Eleanor, all dressed in island apparel.

Build-A-Bear Workshop will also offer a Chipwrecked sweepstakes on the company's Facebook page, open until Dec. 11. The grand prize is a screening of the film for the winner and up to 300 guests.

“Build-A-Bear Workshop’s latest product line highlights the iconic features of both Alvin and the Chipmunks and The Chipettes in a merchandising program that is sure to inspire guests this holiday season," says Jeffrey Godsick, president of Fox Consumer Products.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish