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Fox Expands The Simpsons

Fox Expands The Simpsons

Twentieth Century Fox Consumer Products will celebrate “The Simpsons” 500th episode next spring with a wide supporting lifestyle programs, including tailored brand initiatives. These programs will launch in September and continue throughout th

Twentieth Century Fox Consumer Products will celebrate “The Simpsons” 500th episode next spring with a wide supporting lifestyle programs, including tailored brand initiatives. These programs will launch in September and continue throughout the series’ 23rd series.

The branding initiative will target a diverse consumer base, including boys, girls women and men in key markets around the globe.

Products will include Duff Beer, a Ladies of Springfield fashion brand inspired by Marge Simpson and sisters Patty and Selma, a Bart Sports line of sporting gear, a Team Simpson line inspired by the upcoming Olympic Games in London and the launch of the I Heart Maggie program designed exclusively for tween and teen girls.

Fox Consumer Products has also developed a global direct-to-retail partnership with H&M to carry branded apparel and accessories.

“‘The Simpsons is not just a television show, it has defined pop culture for over two decades, appealing to an eclectic, worldwide fan base,” says Robert Marick, executive vice president of Fox Consumer Products. “This year-long celebration of the franchise will have something for every one of the show’s fans, no matter how young or old, giving them an all-new way to experience the brand.”

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