Godsick now oversees all of Fox’s consumer products activities and staff, reporting to Twentieth Century Fox chairmen Gary Newman and Dana Walden. Consumer products executive vice president Robert Marick remains on board, reporting to Godsick.
Previously, Godsick held several senior marketing positions at Twentieth Century Fox’s feature film division, most recently as senior executive vice president.
“Godsick is a one of the most respected marketing executives in this industry, and we leapt at the chance to bring him on board to lead our consumer products division,” says Newman. “His track record on the features side has been remarkable, and he understands brand stewardship better than anyone in his field. With our gold standard properties like ‘The Simpsons,’ ‘Glee,’ ‘Ice Age,’ ‘Family Guy’ and ‘Avatar’ to name just a few, there are fantastic opportunities to grow our business. Godsick, alongside Robert Marick who has done an outstanding job and remains part of the team, is uniquely suited to take our Consumer Products activities to the next level.”