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Fox Brings Anarchy to MAGIC

Twentieth Century Fox Consumer Products is showcasing new apparel lines for "The Simpsons" and "Sons of Anarchy" at this year’s MAGIC Marketplace in Las Vegas.To support the 500th episode of "The Simpsons," Fox has crea

To support the 500th episode of "The Simpsons," Fox has created an "I Heart Maggie" line for female teens and tweens that includes apparel and accessories for high-end boutiques, as well as a "Best. Mom. Ever." line for women.

For boys, Fox is showing a "Bart Sports" line with surf and skate themes for mid-tier and mass markets and "Who’s Your Daddy" and "Duff Beer" lines for men. "Team Simpsons" apparel for the entire family will ship to a broad range of retailers, from Old Navy in the U.S. to H&M internationally. 

Changes, "Sons of Anarchy" licensee, is showing a wide range of apparel and accessories including t-shirts, sweatshirts, tank tops, jackets, belts and wallets. Products are available at specialty and independent retailers across the U.S. Additional partners include Hypnotic (headwear), Calhoun Sportswear (board shorts, beach towels, flip flops and sunglasses), Briefly Stated (boxers and loungewear) and Rabbit Tanaka (mirrors, lamps, mugs and dartboards). These lines can be found at specialty, independent and mid-tier retailers.  

“This is going to be an exciting year in the apparel category as we start forging into unexplored territory for our brands,” says Robert Marick, executive vice president of Fox Consumer Products. “With 'The Simpsons,' it’s all about getting ready to celebrate the show’s 500th episode and we’re lining up a program across all product categories that is going to take the brand in very new direction. For 'Sons of Anarchy,' we’re going full tilt and giving the property an aggressive treatment at retail that we know the show’s passionate fan base is going to love.”

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