Twentieth Century Fox Consumer Products has appointed European Licensing Company to oversee its brands in Central and Eastern Europe and Russia.
ELC will work to secure licensing and retail partnerships for FCP’s priority film and television brands, which include Ice Age, Rio, “The Simpsons,” “Family Guy,” “Sons of Anarchy” and “New Girl.”
“Ice Age already has a huge presence in the CEER region and is enjoying phenomenal success at retail. We’re excited that ELC will take this franchise onward to the next level,” says Lora Cohn, senior vice president of global brand management and strategy, FCP. “The agency’s commitment and knowledge of this sector of the market is unrivalled, and we are confident that our film franchises and TV properties will flourish under ELC’s management.”