Bill Roedy, former chief executive officer and chairman of MTV Networks International, has joined the board of Mind Candy (creator of Moshi Monsters) as a non-executive director.
In his new role Roedy will help Mind Candy expand globally, develop new brands and launch linear entertainment such as Moshi TV, cartoons and films.
"Mind Candy is a very impressive operation,” says Roedy. “Moshi Monsters is on the way to becoming a global tour de force. It will be an exciting ride, alongside the expert leadership of Michael [Acton Smith] and his team."
Roedy’s career began as a commander in the U.S. Army and culminated at MTV where he drove the network’s rapid global expansion. Under his leadership, MTV developed a global operation that now includes 200 channels in more than 200 countries and 33 languages; MTV networks now reach a potential audience of more than 2 billion people, the largest in the world. Roedy is also the author of the memoir What Makes Business Rock.
“It’s an honor to have Bill join us here at Mind Candy,” says Michael Acton Smith, chief executive officer, Mind Candy. “He is a fantastic businessman with a fascinating story. We look forward to benefiting from his rich and varied experience as we expand into many new areas of the entertainment industry.”